Ensure your intended name is available based on each state’s standards.
Reserving your name early gives you more time to set up and start your business.
Secure your business name for a specific period of time – often 120 days.
Finding the right company name is one of the most important steps in starting a new business. Most states will allow you to reserve your business name if you aren’t ready to form an LLC or corporation. This prevents others from registering the name and ensures it will be available when you’re ready to start your business.
Reservations are typically valid for 120 days, but those requirements and the amount of time needed to secure your name will vary from state to state. ZenBusiness has you covered with name check and reservation services available in every state!
Portray the right image.
Carefully consider what you want your name to stand for and communicate to your client and customers.
Do not be “deceptively similar” to existing companies in your state.
States will require that your business name be easily distinguishable from existing businesses.
Clearly identify your business type (Inc, Corp, LLC).
Most states require that your name includes an identifier for corporations (Inc, Corp), limited liability companies (LLC) and so on.